Airwick - A Touch of luxury
Production Company: RSA
Live Action Director: Luke Scott
Animation Direction: Hi-Sim
Through BBH and Ridley Scott Associates we produced the animated elements for this spot.
We designed and animated a stylized bamboo forest that would spread across the interior walls bringing life and golden light into the room. We 3D tracked the live action footage, rotoscoped and removed the tracking markers before projecting the animation on to the walls. The final touches were composited to help integrate the CG elements and live action.
Our floral design is also used across the Airwick print and website campaigns.